2022 Social Media and web campaign for Ruffles x Afropunk marketing campaign #Ownyourruffles
As part of the Black Girl Gamers team, I partnered with Afropunk to produce a social media and web campaign for the Ruffles x Afropunk #OwnYourRuffles marketing campaign. The campaign encouraged creators to share their stories about rediscovering self-worth, self-love, and confidence, and featured coordinated video discussions alongside live-stream gameplay. As the lead on the project, I was responsible for driving social media engagement, creating and editing video clips, promoting campaign content, and producing a performance presentation based on social media data analytics and link clicks. The campaign was well-received and I enjoyed working on it.
